Keys to Success: Personal Branding
Learn How to Brand Your Unique Value Proposition
Location
Online
Keys to Success: Personal Branding – Online Event
Date & Time
October 5, 2020, 12:00 pm – 1:00 pm
Description
Whether you are job seekers and/or setting up your side
hustle on knctrr, you need to develop your personal brand.
In fact, you already have a brand--the question is are you
managing it to your full advantage.
A personal brand is a combination of your image and
reputation. How you conduct and present yourself daily
forms the foundation of your brand. It is the perception
of you held by the external world. It is the combination
of personal attributes, values, drivers, strengths, and
passions you draw from that differentiates your unique
promise of value from your competitors. It helps those who
are assessing you to determine if they should hire you or
do business with you.
In this workshop, we will dive into your idea to more
clearly define the problem, your customers or users, the
solution, and value proposition, and start the process of
building a narrative. As you grow, ideally you always come
back to your "why" to guide your decision making -
hopefully, at the end of this session, it will be very
clear for you.
Event address for attendees: https://umbc.webex.com/umbc/onstage/g.php?MTID=eb9421543d9aa545a0b45ba258ff86497
Event password: gJ9uP7Uepf2
Presented by UMBC Alum:Kelsey Krach
14' Cultural Anthropology
Kelsey is also starting Kreatiiv Co., a collaborative community to build product and branding strategy skills for people who want to turn their ideas into action.
"Think globally, act locally, and create strategically
(that's my motto)."
"By day, I combine human centered design, technology, and
equity as a product manager and designer. I use
outstanding design to change the world."
"Thematic interests include social innovation, health,
public policy, social justice and equity, urban
development, human rights, and sustainability."
Portfolio: kelseykrach.com,
Blog: tropikels.com
Please note: UMBC is committed to creating an accessible and inclusive environment for all faculty, staff, students, and visitors. If you would like to request accommodations (e.g., ASL interpreters, captioning, wheelchair access, etc.) for this event due to a disability, please notify us at least two weeks prior to the event. Requests received after that time cannot be guaranteed, but we will do our best to make arrangements for program access. Please contact the event host (careers@umbc.edu) with your specific request and be sure to include the event title, date, and time.
